Business model · v1.0

The warehouse builds the credit.
The bank moves the money.

This is not a plan to become a coffee bank. It is a plan to turn real inventory into credit collateral that banks accept, markets can transfer, and risk systems can control. The warehouse holds title and sets the standard. The bank lends against receipts it can verify. The core enterprise and the industry fund stand ready to buy in a downturn. Three parties, one job: turn dead stock into working cash flow.

Revenue lines
1 → 8
From one storage fee to eight lines
High-margin share (Y3)
35%
Origination + transfer + cross-border + data
Baseline LTV
52.2%
VaR-derived, not negotiated
Counter-cyclical line
Disposal
A natural hedge when prices fall
01 — Roles

Who contributes what, and who earns what

The trust structure decides the business structure. Each party contributes something the others cannot replace; remove any one and the loop fails.

We · Warehouse

Credit infrastructure

Real title control, grading, receipt registration, IoT monitoring, daily mark-to-market, disposal execution. We earn the fee for making a receipt trustworthy.

Bank · Savings bank

Money and accounts

Lends against verified receipts, runs the closed repayment account, settles supply-chain payments. Earns the spread; never touches the goods, the grading or the storage duty.

Core · Enterprise / fund

Buyer of last resort

Buy-back commitments, disposal priority, counter-cyclical stockpiling. Earns the spread between distress prices and next season's cost — the obligation is also an option.

3rd · QC / insurance / survey

Independent trust

Independent QC, goods and price insurance, credit insurance, on-site supervision. Paid in service fees — their independence is itself part of the collateral.

The division of powers is non-negotiable: the warehouse never touches money (no pooled funds, no deposits, no guaranteed returns), the bank never touches the goods (no self-grading, no self-storage), the core enterprise does no daily lending. Mutually exclusive powers are what make mutual endorsement possible.
02 — Service system

Eight steps of the client journey, eight billing points

Every step is both a service and a fee. From intake to settlement, the client pays for trust at every stage.

S1
Intake QC
QC fee
S2
Tiered storage
Storage fee
S3
E-receipt
Registry fee
S4
Financing
Origination fee
S5
Risk custody
Supervision fee
S6
Transfer
Transfer fee
S7
Disposal
Disposal fee
S8
Settlement
Settlement fee

S1 Intake QC — the production cost of trust

Independent inspection (weight, moisture, defects, SCA cupping), lot grading, batch passport, insurance binding, sealed samples kept 18 months. The QC firm has no relationship with the borrower; the sample is the only physical evidence in a dispute.

QC ¥3,000/lot · passport ¥800/lot/yr · insurance broker share via licensed partner · payer: owner

S2 Tiered storage — maturity layers, not a funding pool

Active vault (traders, fast turns), term vault (roasters stocking up, lower rate), pledged vault (title locked, bank-supervised), delivery vault (settlement-ready). The layers are physical and service layers — never a maturity mismatch on money.

Active ¥0.20/kg/mo · Term ¥0.14 · Pledged ¥0.24 · 15°C ¥0.32 · payer: owner

S3 E-receipt — the IOU everyone recognises

Unique number + central registry entry + batch passport binding + state-machine lock. A bank accepts the receipt because it can be looked up, audited, and released only by instruction — those three facts are what we charge for.

Issuance & registry ¥600/receipt · payer: owner

S4 Financing — the gateway, never the money

Receipt-pledge loans, purchase-order finance, storage-rent instalments, roaster equipment-plus-inventory packages, cross-border LCs with warehouse supervision. We feed the bank QC data and a mark-to-market API; the bank prices and lends.

Origination 2.5%/yr of loan · cross-border 0.3–0.5% per deal · payer: borrower

S5 Risk custody — the second door before the stampede

Daily mark-to-market, dynamic LTV corridor, concentration caps, hedge onboarding (futures / options / price insurance), margin management. When prices fall, top-ups trigger automatically — before everyone heads for the same exit. Hedge onboarding is billed as an origination service through licensed futures partners.

Supervision: max(¥0.04/kg/mo, 0.3–0.5%/yr of balance) · insurance broker share · payer: owner / bank

S6 Transfer — receipts move, beans stay

Receipt transfer, agency purchase and sales, basis trading, scheduled delivery. Title moves, coffee does not — the direct translation of "paper money saved metal coins from travelling", and the source of the platform's network effect.

Transfer 0.8% of value · payer: both sides

S7 Disposal — the counter-cyclical line

A three-tier ladder: core-enterprise buy-back (92% of market) → platform auction (7 days) → industry-fund stockpiling (index −5%). When prices fall, other lines shrink and disposal revenue rises — a built-in portfolio hedge. Executing government and industry-fund stockpile mandates adds a second counter-cyclical earner.

Disposal 1.5–3% · state stockpile execution 0.5–1% · payer: bank / fund / government

S8 Settlement — organising the cash flow

Escrow accounts for storage fees, margin accounts, closed management of loan repayment, agency payments, farmer payroll, multi-party splitting. All money moves inside bank accounts; the platform issues instructions and splits only.

Settlement ¥2–5/txn, 0.05% for large · payer: principal
03 — Revenue model

Eight revenue lines, eight different natures

Design logic: a stable base (storage), a deep moat (registry and standards), elasticity (origination and transfer), a counter-cyclical hedge (disposal), and a long-duration compounder (data).

Revenue line Pricing Payer Nature Y3 share
Storage¥0.14–0.32 /kg/moOwnerBase · cyclical-stable46%
QC & certification¥3,000/lot + ¥800/lot/yrOwnerEvent-driven · cost of trust6%
Registry & supervision¥600/receipt + max(¥0.04/kg/mo, 0.3–0.5%/yr of balance)Owner + bankRecurring · compliance moat8%
Financing origination2.5%/yr of loan + hedge originationBorrowerRecurring · cycle-sensitive12%
Transfer & delivery0.8% of valueBuyer + sellerEvent-driven · network effect9%
Cross-border services0.3–0.5% of deal + per-documentImporter / exporterEvent-driven · bonded vault, LC, negotiation4%
Disposal & stockpile1.5–3% disposal · 0.5–1% stockpile executionBank / fund / governmentEvent-driven · counter-cyclical4%
Data & index subscription¥60,000/yr/inst + SaaS by capacity + APIBank / trader / researchRecurring · high margin10%
The pricing logic. Storage is priced against "rent for shelf space" and has no premium in it. The real premium sits in the last four lines: they charge because lending became possible, because coffee stopped having to travel to change hands, because defaults became sellable, because pricing gained an index. All four presuppose the credit infrastructure — and its cost (QC, registry, monitoring, mark-to-market) is already recovered by the first three lines.
Data subscription is the most underrated line. Once the price index, the grading standard and the batch data become the industry's mark-to-market benchmark, every institution that needs to price a coffee receipt — banks, insurers, funds, traders — is a subscriber, at near-zero marginal cost. Whoever owns the standard and the data owns the entry to supply-chain finance. That is the final moat of this business.
What the v1.1 revision added. Cross-border bonded-vault services (LC, negotiation, customs supervision) become the eighth revenue line; insurance broker share is collected through licensed partners on policies we already require; hedge origination is billed for the hedging we already onboard; and supervision switches to a dual-track price — max(per-kg, percent-of-balance) — so the fee scales with the loan book. Disposal expands into disposal and state stockpile, adding a government execution fee as a second counter-cyclical earner.
04 — Unit economics

Annual contribution of three client types

One infrastructure, three contribution profiles. Traders contribute turnover, roasters contribute leasing and financing, co-operatives contribute seasonal intake and data.

Client type Profile Storage QC/reg/sup Origination Transfer/other Year total % of value
A · Trader200t active vault, always in, pledged for fast turns¥480k¥113k¥300k¥240k¥1,133k10.5%
B · Roaster80t term vault + bean leasing + order finance¥134k¥10k¥539k¥0¥683k15.8%
C · Co-op120t intake (8 mo) + agency sales + payroll¥134k¥20k¥0¥224k¥378k5.8%
How to read it. The roaster carries the highest share of goods value (15.8%) because bean leasing converts inventory service into a fee that floats with production — the productised inversion of "lending umbrellas in sunshine and taking them back in rain": the harder the client's time, the more we turn dead stock into live assets, and the deeper the stickiness. The co-op contributes least per client but carries the highest strategic value: intake data, origin standards and payroll are the wellspring of the price index and of the buyer-of-last-resort mechanism.
05 — Three-year model

An illustrative model, not a forecast

Assumption-driven, for calibration of direction only. Every parameter must be re-based against actual rents, power prices and labour costs.

Key assumptions Y1 Y2 Y3
Climate-controlled capacity (t)6002,0005,000
Average utilisation65%70%75%
Inventory value (¥10k)1,1874,79414,290
Pledged loan balance (¥10k)6202,4907,420
Platform transfer volume (¥10k)2,5008,00020,000
QC lots / subscribing institutions50 / 3150 / 12350 / 30
Total revenue (¥10k)1756541,746
Total cost (¥10k)1564651,132
EBITDA (¥10k / %)19 / 11%189 / 29%614 / 35%

Revenue mix, three-year evolution (¥10k)

Y3 revenue composition

The three inflection points that matter: (1) Y1→Y2 revenue ×3.6 is driven by origination and data, the two high-margin lines — not by capacity doubling. (2) Data subscription grows from 11% toward a third of the high-margin mix; the leading indicator is how many institutions adopt the index. (3) Disposal sits at 4% in a normal year — yet its existence is what lets the bank lend at 52% instead of 35%. It does not earn its own money; it earns the risk premium of the whole chain.
06 — Anti-fallacy

Build the second door before everyone rushes the narrow one

When coffee falls, every pledgor sells at once to repay → price falls further → liquidity dies. The answer is not predicting the crisis; it is pre-building the分流 into the contract.

TriggerAutomatic action
C-price −8%System alert; hedging recommended
−12% / coverage > 55%Partial top-up or partial repayment (negotiable)
−15% / coverage > 60%Margin call T+1, no verbal waivers
−25% / coverage > 72%Disposal ladder starts, no further negotiation
Relief mechanismDesign
Hedge onboardingPledged portfolios matched to futures / options / price insurance; a hedge policy earns a higher LTV
Concentration capsSingle client ≤25% of loans, single origin ≤35%, single variety ≤40%
Three-tier disposalCore buy-back (92%) → platform auction (7 days) → fund stockpiling (index −5%)
Counter-cyclical creditPre-signed rollover and extension frameworks with the bank: refinance, not recall — a client that survives keeps the vault full
A stress test we must run: assume C-price falls 30% in 90 days. Does the loan-book coverage stay above 1.3? Can the three disposal channels digest every defaulted receipt within 60 days? The answers go into the annual due-diligence report we hand the bank — that report is itself the pricing basis of the 2.5% origination fee.
07 — Agreements & money flow

Clear enough that the bank shares the spread

Legal duties must be explicit down to who owes what to whom. Only then will a bank give up part of its spread to play in this structure.

Platform × Bank

Storage supervision agreement

Daily mark-to-market API · goods released only on the bank's instruction · pledge registration precedes disbursement · annual three-way stocktake. The bank gets collateral it can see, control and sell.

Platform × Core enterprise

Buy-back and disposal agreement

Buy-back at 92% of market · disposal priority · counter-cyclical stockpiling triggers (index −X%) · fund participation. The core enterprise trades an obligation for an option: beans bought at 92% in a crash are next year's cheap input.

Money flow

Closed repayment

Sales proceeds enter the bank's escrow → repay the loan first → residual released → platform splits per agreement (storage / supervision / origination). The platform never handles the goods money — structurally eliminating any funding-pool suspicion.

08 — Roadmap

Twelve months, four milestones

M1–M3

Foundation: one bank, one vault, three lots

Sign the supervision agreement and data API with one bank; complete the 600t climate-controlled vault; run three lots end-to-end (QC → passport → receipt → registry).

Milestone: first receipts bank-approved
M4–M6

First loan: run the loop once

First receipt-pledged disbursement, then the full cycle — lend, mark, repay, release. Price index v1 goes live for internal mark-to-market.

Milestone: the bank funds a second loan
M7–M9

Transfer: receipts start moving instead of beans

Receipt transfer and delivery go live; the core-enterprise buy-back and the fund stockpiling framework are signed; bean leasing launches.

Milestone: transfer volume > ¥20m
M10–M12

Replication: from facility to standard

Data subscription sold externally (target: 3 institutions); second site scouted; standard + index + supervision agreement packaged as a replicable franchise template; a cross-border bonded-vault pilot starts with the partner bank.

Milestone: data revenue > 10%
09 — Red lines

Four lines we do not cross

1 · No empty receipts

No intake, no receipt. A hollow receipt is a bounce cheque from the exchange house — every yuan lost at Shanghai steel and Qingdao port traces back to this.

2 · No double pledging

One receipt pledged twice is a run in slow motion. Unique numbering + dual registration + mutually exclusive states — the system refuses, not a clerk.

3 · No funding pool

The warehouse is a venue, not a bank: no deposits, no guaranteed returns, no touching margin. All money moves through bank accounts; the platform only instructs.

4 · No naked price risk

Coffee runs 30–40% annualised volatility. LTV, margin, hedging and a disposal plan must all be live before any disbursement — missing one means no loan.

One sentence: the warehouse's fee is not "rent for shelf space" — it is the service charge for making coffee, for the first time, a priceable, pledgeable, transferable credit asset. Money is an IOU the whole of society agrees to honour; our job is to make the coffee receipt the IOU this industry honours — while holding the line on real title, price risk and compliance.